Brands, Products & Digital Experience

Boutique design agency focusing on Brand, Mobile, Web and Product Experience.

Matrix Audio 新品牌与全线产品设计

Brand Identity, Industrial Design, App, Website

Rebranding for Langeasy

Branding, Interface, User Experience

Learning English Anytime & Anywhere

Product design, UI & UX, Branding

Implement a better you

Branding - Logotype Package & typography

A unique funding site for a steak restaurant

Website - Design, Photography, Fonts & Development

Remember the fucking words

Mobile App - UI & Interaction Design

Whole new design for Internet television

TV Interface - UI & Interaction Design

In Short

Just like our name indicates, we are dedicated to creating more values beyond minimizing. This is the central promise of our brand, that we design more than minus. No matter you are a startup or an established brand, we always find the best solution to distance your product from others and make your brands shine.


  • China Merchants Bank
  • China CITIC Bank
  • Industrial Bankk
  • HSBC
  • China Resources Bank
  • Kiss Restaurant
  • Iscool
  • Lenovo
  • Mango TV
  • China Telecom
  • China Mobile
  • China Unicom
  • Xi'an Jiaotong University

Each partner of miiinus brought wealth of experience and knowledge to the agency. They are specialists at various fields and served plenty of prominent brands. Different backgrounds help us identify brand values through distinct touch points and convert them to unique design language.

Founder & CEO

Ava Yan
Creative Director


We are proficient in an array of services ranging from product design, interface design, interaction design, branding strategy to every phase of implementation. We not only create products from conception, but also help established products and brands get closer to perfect. For sure, if you have any design needs, we’d love to talk about how our services can add value to your company and we believe every communication is an opportunity to innovate.

Product & Experience Design

  • Product Design
  • Web & Mobile Design
  • Interface Design
  • Experience Design
  • Development
  • Industrial Design

Brand & Consulting

  • Brand Positioning
  • Brand Definitions
  • Brand Identity
  • Visual Systems
  • Graphic, Typeface & Motion

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